Yahoo Will Become The First Digital Company To Live Stream An NFL Game

This is the kind of milestone we’ve been waiting for in digital’s evolution into a full fledged competitor to conventional TV. Yahoo will be the first to live stream an NFL game globally, across devices, and for free, on October 25. It will offer an NFL International Series game from London pitting the Buffalo Bills against the Jacksonville Jaguars. The company will feed the match through Yahoo, Yahoo Sports, Yahoo Screen, and Tumblr.

“The NFL has always been committed to being at the forefront of media innovation,” NFL Commissioner Roger Goddell says. “Through this partnership with Yahoo—one of the world’s most recognizable digital brands—we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape.”

The Bills disclosed in March that the London game would be the first to be streamed, but didn’t say who would have it.

The match will be well out of prime time — running at 9:30 AM ET and 6:30 AM PT. It will also be televised live in the teams’ local markets (WIVB in Buffalo and WTEV in Jacksonville). Many analysts fear that ISPs would be overwhelmed trying to handle demand for a major live streamed event, such as the Super Bowl.

Yahoo and the NFL didn’t say how much the company paid for the digital rights to the game, or the revenue splits for advertising. But Sports Business Daily says that Yahoo’s outlay is similar to what CBS and Fox pay, and adds that CBS Sports will handle the production and provide the announcers. The NFL also reportedly is shopping social media rights for the game.

Yahoo CEO Marissa Mayer calls this an “historic opportunity” that “marks a significant change in the way users can access this amazing content. The NFL and Yahoo have both long engaged football fans around the world. Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan.”

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ESPN Moving X Games Out Of LA

eginning in 2014, LA residents will no longer able to hear the sound of snapping fibulas and ulnas echoing throughout the basin on hot summer days. That’s because ESPN announced today it is officially ending the 10-year run of its made-for-TV extreme-sports event X Games Los Angeles and moving it to one of four cities: Austin, Chicago, Detroit, or Charlotte, NC. The shift comes as the latest four-year LA deal, with AEG, is set to expire after this year; with the company pondering a sale (it eventually reconsidered), no new deal could be reached, the network said today. ESPN whittled down qualifying bids from nine (including Pasadena and Long Beach) to these four, with a winner to be announced this summer. This year’s X Games Los Angeles runs August 1-4 and is part of an expanded schedule of 2013 events that includes overseas stops in France; Brazil, which just wrapped; Spain, the next games on the calendar May 16-19; and Germany. The Winter X Games Aspen were in January and that longtime home likely will shift too after the current contract expires after next year.

Why retailers are pinning hopes on Pinterest

Google Chromebook – Pixel is here!

With 239 Pixels / inch compared to 118 on your average laptop, Google is making it’s presence know in the hardware space. But with prices starting at $1,299, this is for serious users only.  With built-in Touch-screen, it will be interesting to see how well their entry does.

See details and ordering info below:



Watch “Miracle Whip Open Mouth Anthem” on YouTube

Very clever Television ad that mixes an odd mix of talent together to sing a message about a product that could use something to talk about.


What If Apple’s iWatch Is Really A TV? – Forbes

Is Samsung Developing A Companion Smartwatch For Galaxy S IV? – Forbes