Steve Martin’s Advice to Eddie Murphy

More Cuts at Sony Pictures – This Time 3D Glasses

Sony Pictures issued a heads-up Tuesday to exhibitors and theatergoers: Next summer, its 3D pics will be Bring Your Own Glasses!

So Sir Howard, do the TV glasses work for the theatre?

The studio announced plans to stop subsidizing 3D glasses next May with “Men in Black III” and “The Amazing Spider-Man,” bucking the trend that Disney started in 2005 when it provided them outright for “Chicken Little.”

Exhibitors, already under siege from shrinking theatrical windows, are expected to push back against Sony’s 3D-glasses maneuver, just as they did in 2009 when 20th Century Fox tried to get outof paying for specs for “Ice Age: Dawn of the Dinosaurs.” (Forced to relent, Fox ultimately wound up footing the bill.)

But if Sony holds its ground and other studios follow suit, exhibitors will not only have to cover the costs somehow, they’ll also be forced to sort out sales and distribution logistics. Exhibitors may have to follow the standard set overseas, where moviegoers are encouraged to buy their own glasses and reuse them, in some cases paying a lower ticket price upon return visits.

For instance, Dolby controls most of the Japanese 3D market, and in March, the company started offering reusable 3D glasses for $12 per pair. In Europe, RealD sells its reusable glasses at concession stands or the ticket window for about 1 Euro, saving auds the repeated expense.

In any case, the costs will in some way trickle down to theatergoers already wary of 3D surcharges, as evidenced by the steady erosion of 3D market share over this past summer.

The bring-your-own-glasses model poses a logistical headache for U.S. audiences, as varying 3D systems require different eyewear. What’s more, foreign exhibitors don’t pay as much to studios, giving them more flexibility with ticket prices.

Tension over the glasses question has mounted throughout the rise of 3D, as studios have increasingly balked at the cost. At 50¢ to $1 per ticket, eyewear often means millions of dollars in additional distribution costs.

But the news is good news for one facet of the biz: the companies who manufacture custom and high-end 3D glasses.

As of now, RealD controls about 90% of the 3D space in North America and contracts with the majors to provide most of the 3D frames, a dynamic that’s likely to change as auds seek more durable alternatives to the freebies they’re used to getting.

I wonder if the Sony 3D Television glasses work at the theatres?  Is this really a marketing ploy..?


J Edgar Trailer released


Warner Bros today released the theatrical trailer for J Edgar, with Clint Eastwood directing star Leonardo DiCaprio. WB plans a limited release on Nov. 9 before going wide two days later.


Does Leo seem like the right guy for this?

Adobe Muse already used by 260,000 developers; gets software update

Summary: Adobe’s new Muse software is still only in beta mode, but the program is being touted as a runaway hit already.

Last month, Adobe introduced Muse, a new program targeted towards graphic designers that serves as an InDesign equivalent for creating websites and publishing websites.

Although the program is still in beta mode, Adobe is pleased with its success thus far as more than 260,000 developers have already downloaded a copy in the first 40 days of release.

Now Adobe is releasing a software update, Muse Beta 3, that includes approximately enough fixes to bugs discovered by Muse users to correspond with each day that Muse has been available.

Many of the improvements are related to performance, including addressing the way in which Muse generates code. For example, these improvements should reduce website load time and data usage by cutting the size of generated HTML and CSS files by up to 60 percent.

For reference, graphic designers can build websites quickly and easily without confining templates or any kind of code input of their own. The pages are written behind the scenes in HTML5 and CSS3.

Avatar comes to Disneyland

Fans of Avatar, the 2009 hit movie, will get an experience that goes beyond even IMAX 3D when Walt Disney World launches rides based on the film in 2017 or so, according to a report.

Disney has lined up exclusive agreements with Avatar distributor Twentieth Century Fox and Lightstorm Entertainment, director James Cameron’s production company, reports The Wall Street Journal. Construction on the $400 million project will begin in 2013 in Disney World’s Animal Kingdom. Disney ride designers, a.k.a. “Imagineers,” will be collaborating with Cameron on the effort.

Cameron, who appeared at a press conference Tuesday, said the rides will recreate environments from Avatarand possibly two sequels planned for 2014 and 2015. Full terms of the deal weren’t disclosed, but Cameron is set to collect a fee, rather than a percentage of ticket sale. He will also get royalties on merchandise, food and beverages.

The Avatar rides will join other attractions based on movie franchises at Disney, such as Star Wars and Indiana Jones.

Twitter Begins Accepting Political Ads

Twitter on Wednesday started accepting political ads and announced a sales team dedicated to the category.


The company ran its first such ad today, a Sponsored Tweet from GOP presidential hopeful Mitt Romney. (See below.) Romney is one of a small group of candidates and national party committees that Twitter is working with on a pilot program for the effort. Those partners will also run ads in coming weeks. The ads will be distinguished from other advertising by a purple “Promoted” icon and a Federal Election Commission disclaimer.

Twitter’s new political sales team will be run by Peter Greenberger, who until recently ran political sales for Google.

The 2012 presidential election has gotten under way in earnest. The FEC estimates that candidates for the 2008 presidential election spent $1.8 billion on ads.

October 4: Apple’s next big event; iPhone 5 expected to be unveiled

Reports are circulating around the media wires this morning that Apple’s new chief executive, Tim Cook, will take to the stage and announce ’something’.

John Paczkowski with the Wall Street Journal’s AllThingsD network, says that Apple’s next event will be held on October 4, where it is most likely that the next-generation iPhone 5 smartphone will be unveiled.

Hedging on the side of caution, Paczkowski has long claimed through sources of his own that thelaunch will be in October. Sources say that the iPhone will be made available for purchase within a few weeks after the announcement.

There has been wide speculation over the device, which is believed to have changed in screen size and dimensions. Other leaks point to a radical new design, whereas leaked device cases show that the smartphone will remain widely the same.

The truth is: Apple has done it again. We have no real idea what the next-generation iPhone will look like.

But while consumers will be looking for the new iPhone, as the highly anticipated Christmas and holiday season seller of the year, analysts and journalists will be looking at Tim Cook, who replaced Steve Jobs over the summer after he resigned from the company.

Cook will be in charge of the event, and no doubt will take to the stage as Apple’s new chief executive to announce the device. He has to be — he’s the boss. But Cook has never done this before, and will no doubt be aided by other executives to make their own announcement.

But as this may be Cook’s first presentation to the world, it has not been his first major challenge as chief executive.