Avatar 2 – 18 months away before Film Begins….

James Cameron said he is writing the “Avatar 2” screenplay and remains at least 18 months away from filming, it was announced today as part of a technical discussion at the CinemaCon show in Las Vegas.

Cameron plans another innovation for his next “Avatar” installment: shooting at double or more the film speed that has been Hollywood’s standard since the 1920s, a move he says will greatly improve 3-D images.

Cameron’s 2009 sci-fi blockbuster raised the bar for digital imagery and put the 3-D craze on the fast track.

He said Thursday that “Avatar 2” would be shot at 48 or 60 frames a second to reduce an effect called “strobing” that can blur moving images, particularly those in 3-D. For more than 80 years, the norm has been 24 frames a second.

In a film-speed demonstration for theater owners at their CinemaCon convention in Las Vegas, Cameron said he is writing the “Avatar 2” screenplay and remains at least 18 months away from filming.

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/n/a/2011/03/31/entertainment/e100016D74.DTL#ixzz1ICQKYYBh


More Interesting Amazon Stats –


Amazon’s basic stats:
– $34.2 billion in revenue in 2010 vs. $24.5 billion in 2009
– 55% of sales in 2010 were from North America vs. 52% in 2009
– 46% growth rate of sales in North America up from 26% in 2009 (Zappos acquisition also helped a lot)
– 43% of global sales were media – first time media was less than 50%
– 121 million customers worldwide (estimate quoted in Businessweek) – only?

Amazon has doubled its share of online sales in many categories – 26.8% share of power tool accessories in 2010 vs. 12.4% share
in 2005 (according to TraQline)
– 35% share of kitchen electrics in 2010 vs. 17% in 2005
– 36.7% share of portable power tools in 2010 vs. 21.8% in 2005

So how many Kindles are out there?  This one remains a mystery….

Amazon cloud Drive Announced….

Amazon on Tuesday launched cloud Drive and Cloud Player for Web and Android—
3 Services that allow you to store music in a repository and play on the Web and smartphones.
Among the key points:
  • You can upload your library.
  • Anyone that bought an Amazon MP3 can get 20GB for free.
  • Mac and PC compatible.
  • On Android, the Cloud Player is an update to the Amazon MP3 app.
  • Everyone starts with 5GB of Cloud Drive storage.
  • Cloud Drive uses Amazon Web Services S3.
  • Plans start at 20GB for $20 a year and basically run $1 a year per GB.

With the move Amazon gets the jump on other services that are likely from Apple and Google.  The Cloud Drive is very easy to use. It’s essentially the consumerization of Amazon Web Services..

More details at:


An Academy Tribute to Sophia Loren | Events Presented by the Academy of Motion Picture Arts and Sciences

For the Movie Buffs out there, this one is for you:

Tribute to Sophia Loren

The remarkable film career of this Oscar-winning Italian actress will be celebrated with a gala evening of film clips and personal remarks from her friends and colleagues, concluding with an intimate onstage conversation with the legendary star.


$5 general admission/$3 Academy members and students with a valid ID.
On sale starting Friday, April 1
Limit 2 tickets per person.

Event Information

When: Wednesday, May 4, 8 p.m.
Samuel Goldwyn Theater
8949 Wilshire Boulevard
Beverly Hills, CA 90211

Full details below:

An Academy Tribute to Sophia Loren | Events Presented by the Academy of Motion Picture Arts and Sciences.

Going to NAB (National Association of Broadcasts) Next Month

Making plans to attend – LAS VEGAS here we come – April 11 – April 14 will you be there?  Will be interesting to see how the economy will impact the show this year.

Comcast starts Universal Executive Suite reorg…

Comcast Corp.’s chief operating officer Steve Burke plans to announce a major reorganization of NBC Universal as early as next week, according to people familiar with the matter, bringing in some new talent while expanding the role of several existing executives.

The new, “flatter” structure would give Mr. Burke—who is slated to be NBC Universal’s chief executive—more direct oversight of the company’s biggest assets: cable and broadcast television networks.

The new structure will also decentralize advertising sales, which have reported directly to the CEO. One executive—NBCU’s Marianne Gambelli—is expected to focus on NBC broadcast sales, while another, Comcast executive David Cassaro, is expected to run cable-network ad sales, the people familiar with the matter said. Mr. Burke also plans to bring in Time Warner Inc. executive Patricia Fili-Krushel in a new administrative role that reports to him and will be in charge of human resources, legal and other functions, those people added.

Full story:


TV Advertising Still the King

TV Advertising Most Influential
by Jack Loechner, Wednesday, March 23, 2011, 8:15 AM
According to Deloitte’s fifth edition “State of the Media Democracy” survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.The survey indicates that the Internet, mobile and social media channels are enhancing the overall television viewer experience, driving people to watch first-run programs and live events during their initial broadcast. And, nearly three-quarters of American consumers are multitasking while watching TV. 42% are online, 29% are talking on cellphones or mobile devices, and 26% are sending instant messages or text messages. 61% of U.S. consumers now maintain a social networking site, where constant streams of updates and discussion forums have made delaying awareness of live TV outcomes a near impossibility.

According to this year’s survey, 33% of American households now own a smartphone, up from 11% only three years ago, and 40% of U.S. consumers that do not own a smartphone are likely to purchase one in the near future. This marked rise in smartphone penetration in the U.S. market is rapidly changing consumer behavior with 56% of smartphone and laptop owners stating that they used their smartphones as a replacement for their laptop while away from home, jumping significantly from 41% in only three months.

See full story at:


2011 NAB Show: Digital Media Industry Event for Video, Audio, Film & Communications Professionals.

Going to the event?  Here is the link you will need….


2011 NAB Show: Digital Media Industry Event for Video, Audio, Film & Communications Professionals..

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