Twitter on Wednesday started accepting political ads and announced a sales team dedicated to the category.
The company ran its first such ad today, a Sponsored Tweet from GOP presidential hopeful Mitt Romney. (See below.) Romney is one of a small group of candidates and national party committees that Twitter is working with on a pilot program for the effort. Those partners will also run ads in coming weeks. The ads will be distinguished from other advertising by a purple “Promoted” icon and a Federal Election Commission disclaimer.
Twitter’s new political sales team will be run by Peter Greenberger, who until recently ran political sales for Google.
The 2012 presidential election has gotten under way in earnest. The FEC estimates that candidates for the 2008 presidential election spent $1.8 billion on ads.
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