Comcast Corp.’s chief operating officer Steve Burke plans to announce a major reorganization of NBC Universal as early as next week, according to people familiar with the matter, bringing in some new talent while expanding the role of several existing executives.
The new, “flatter” structure would give Mr. Burke—who is slated to be NBC Universal’s chief executive—more direct oversight of the company’s biggest assets: cable and broadcast television networks.
The new structure will also decentralize advertising sales, which have reported directly to the CEO. One executive—NBCU’s Marianne Gambelli—is expected to focus on NBC broadcast sales, while another, Comcast executive David Cassaro, is expected to run cable-network ad sales, the people familiar with the matter said. Mr. Burke also plans to bring in Time Warner Inc. executive Patricia Fili-Krushel in a new administrative role that reports to him and will be in charge of human resources, legal and other functions, those people added.
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