Google Maps gets the low-tech treatment in a new ad that imagines the app as the classic Labyrinth game.The online video spot, the first for Google from San Francisco ad agency Venables Bell & Partners, uses a wooden gyroscopic structure to help two players navigate a blue ball. The camera follows the ball as it discovers restaurants, checks into a barbershop and then, finally, goes bowling.

The video was timed to coincide with CES and highlights capabilities on Google Maps like indoor maps, the ability to rate restaurants, create custom maps in Mapmaker and view traffic. A very similar animated videocreated by another agency, B-Reel, is designed to promote a game for Google Maps that’s expected to hit Google+ Games next month.