More Interesting Amazon Stats –


Amazon’s basic stats:
– $34.2 billion in revenue in 2010 vs. $24.5 billion in 2009
– 55% of sales in 2010 were from North America vs. 52% in 2009
– 46% growth rate of sales in North America up from 26% in 2009 (Zappos acquisition also helped a lot)
– 43% of global sales were media – first time media was less than 50%
– 121 million customers worldwide (estimate quoted in Businessweek) – only?

Amazon has doubled its share of online sales in many categories – 26.8% share of power tool accessories in 2010 vs. 12.4% share
in 2005 (according to TraQline)
– 35% share of kitchen electrics in 2010 vs. 17% in 2005
– 36.7% share of portable power tools in 2010 vs. 21.8% in 2005

So how many Kindles are out there?  This one remains a mystery….

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