How Amazon has outsmarted the music industry (and Apple)

What Apple took away, Amazon has restored.  

I’m talking, of course, about Lala, the pioneering digital music service that Apple purchased in December 2009 and shut down more than a year ago. The first thing Apple did, almost immediately after purchasing the company, was to disable its Music Mover feature, which allowed Lala members to upload their personal music collections to a cloud-based locker where they could play it from any web browser.

Yesterday, with the double-barreled launch of its Cloud Drive storage service and the tightly linked Cloud Player, Amazon brought that capability back to a mass audience. They’ve executed their strategy brilliantly, and they’ve painted the recording industry and their archrival Apple into a corner.

As far as I’m concerned, Amazon just moved the needle significantly on the music industry. Yes, the recording companies are whining already. I have no doubt that legal teams from all of the major record labels are in war-room mode right now. But their legal case is nonexistent.   Why? No sharing? No legal case.

For the full story:

http://www.zdnet.com/blog/bott/how-amazon-has-outsmarted-the-music-industry-and-apple/3074

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