iPad2 – What Recession?

iPad2 sells out proving the power of watching customers

iPad2 first weekend sales data
– 400,000 to 500,000 iPad 2s sold this weekend estimated Gene Munster and his team at Piper Jaffray (note: they overestimated first weekend sales of iPad 1 by 100%)
– 300,000 iPad 1s sold in first weekend in 2010
– iPad 2s sold out on day 1 (unlike last year which sold out over the weekend)
– Deutsche Bank’s Chris Whitmore reported his team called 100 stores (50 Apple Stores, 20 Best Buy and Wal-Mart and others) and got same result as Munster’s team at Piper Jaffray – 100% stock out rate

Data on iPad2 buyers
– 70% of iPad2 buyers were new to iPad (that’s significant and testimony to the impact of the user experience of the first iPad)
note: 23% of iPhone 4 buyers were new to the iPhone at launch
– 51%/49% Mac/PC uers (iPad is extending Apple’s reach beyond its own “ecosystem”
note: 74%/26% original iPad 1 Mac/PC user ratio
– 47% buying a 3G model (meaning they had both Wifi and 3G capability to connect)
– 24% own a Kindle
– 63% of those who own a Kindle plan to use both
– 6% plan to read books with their iPad
– The vast majority plan to surf the web, check e-mail and watch video with their iPad (and play games)

So what is next?  Stay tuned….

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