Online Audiences of T-Mobile – The Details

If AT&T’s $39 billion bid to acquire T-Mobile passes regulatory scrutiny, it will push the new conglomerate past Verizon as the largest cellular provider in America. To understand AT&T’spotential gains, consider the audience breakout of visitors to T-Mobile’s site for account holders. The bulk of visitors to T-Mobile’s site came from web-users in the largest major metropolitanareas, with an especially large segment of visits to the site coming from the New York DMA.

It’s worth noting that T-Mobile’s strength in New York, LA and Philadelphia may help AT&T Wireless compete in these key markets where Verizon Wireless is currently winning a slightly higher share of traffic

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