A shout out to my Mattel peeps. I remember back in the day when I worked there, there were jokes that Barbie was seeing G.I. Joe on the side (of course, I worked in Hot Wheels such comments were never made on the Barbie team). Then alas, Barbie and Ken “broke up.” In Barbieland it was a big deal. Very controversial. What message did that send?
Does it even really send a message? Beleive it or not, it did not sit well with some Moms and collectors alike. Well, via social media the couple has reunited. This is a creative campaign and great integration with social media. Good job Mattel! So, I guess Barbie finally dumped GI Joe. You know how those soliders are, a woman in every city. (just kidding, I love our troops, all is said in jest).
See the full article: http://mashable.com/2011/05/05/barbie-ken-social-media/