Barbie & Ken are reunited using Social Media

A shout out to my Mattel peeps.  I remember back in the day when I worked there, there were jokes that Barbie was seeing G.I. Joe on the side (of course, I worked in Hot Wheels such comments were never made on the Barbie team). Then alas, Barbie and Ken “broke up.”  In Barbieland it was a big deal. Very controversial. What message did that send?

Does it even really send a message?  Beleive it or not, it did not sit well with some Moms and collectors alike.  Well, via social media the couple has reunited.  This is a creative campaign and great integration with social media.  Good job Mattel! So, I guess Barbie finally dumped GI Joe.  You know how those soliders are, a woman in every city. (just kidding, I love our troops, all is said in jest).

See the full article: http://mashable.com/2011/05/05/barbie-ken-social-media/

May 6, 2011
Categories: Events, Inside Hollywood, Vendor News . . Author: jamagno

Leave a comment

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s