Super Bowl Viewers Will Check Phones 10 Times During the Game [STUDY]

Nearly half of Super BowlXLVI viewers will check their mobile device as many as 10 times during the game, and almost a third of viewers under age 45 will watch the game “with device in hand.”

More than 80% of viewers say they’ll use their mobile device during the game at least as much as they did during last year’s Super Bowl.

That’s all according to a recent survey by research firm Harris Interactive. The study was commissioned by the mobile marketing company Velti, and shows that fans are increasingly reaching beyond just their in-person friends and the game broadcast itself for Super Bowl updates and interaction.

The survey also reinforces the potential that mobile brings for innovative advertisers — and the possible drawbacks of shelling out $3.5 million for a 30-second commercial break slot. Just 13% of poll respondents who plan to use their mobile device said they will do so during actual game action. That means they’ll likely be pecking away for stats, Facebook, or Twitter updates during the valuable commercial broadcast time.

French Court Fines Google $660,000 Because Google Maps Is Free

Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by making Google Maps free.

According to The Economic Times, the French commercial court “upheld an unfair competition complaint lodged by Bottin Cartographes against Google France and its parent company Google Inc. for providing free web mapping services to some businesses.”

Bottin Cartographes provides mapping services for a cost, and its website boasts several business clients such as Louis Vuitton, Airbus and several automobile manufacturers.

The French court ruling requires Google to pay $660,000 (500,000 Euros) in damages and interest to Bottin Cartographes, along with a 15,000 Euro fine. That means Google’s total cost from the ruling is about $680,000.

A Google France spokesperson says the company is still studying the court’s decision and reviewing its options, adding that Google is “convinced that a free high-quality mapping tool is beneficial for both Internet users and websites.”