Super Bowl Ads 2012: Here Are The Winners And Losers

There’s fascinating disconnect between which advertisers  the media thinks did well on last night’s Super Bowland what the research  says was effective.

To hear the  business press tell it, Clint Eastwood’s “Halftime  in America” spot rocked  the house. It was indeed a great spot from a creative point of view.

But it didn’t even show up in the Ace  Metrix Top 10. Ace Metrix measures a panel of 500  consumers who watch ads and rate them for effectiveness. That research says Doritos’  sling baby ad won the night.

It was also a big night for dogs. Volkswagen’s much anticipated follow-up to  its little Darth Vader spot from last year used an obese  dog getting in shape to gets its revenge on a VW it wanted to chase down the  street (and then somehow ended up in the Star Wars cantina scene).

Skechers used a dog — Mr.  Quiggly — in a greyhound race.

As did Bud Light, whose appeal with Weego,  a rescue dog, was heartwarming.

So did Doritos, in another comedic appeal revolving around the whole Dogs  v. Cats war.

There weren’t any total disasters  — last year both Groupon  and HomeAway  had to apologize for their ads — but there were some failures in the sense that  clients ads bored people or went unnoticed.

Chase ran an ad that for the life of me I can’t recall even though I am  paid to remember these things. And TaxACT’s  ad, featuring a kid who urinates in a swmming pool, was disgusting.


Who says the “Big Party” has died?

It's enormous. It may have been invite-only, but it wasn't exactly "exclusive"

INDIANAPOLISMark  Cuban capped off a wild week of Super  Bowlparties with a blowout DirecTV-HDNet party last night.


The invite-only shindig featured a performance by Katy  Perry, and was touted as the weekend’s most exclusive party.

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Superbowl Tweeting…


In the final three minutes of the Super Bowl last night, there were an average of 10,000 Tweets per second. So how does this compare?

Big TV events are becoming an increasingly popular catalyst of activity on social media, with sporting events being at the top of the list. Many of us can no longer enjoy a Super Bowl without checking Twitter every three seconds. Last year, there were several moments during the Super Bowl that set records for the most tweets per second during a sporting event, with a high of 4,064 TPS.

The TPS record was held by a U.S. women’s soccer team’s game at 7,196 Tweets per second, which came among other notable Twitter events: Steve Jobs’ death at 6,049, Bin Laden’s death at 5,106 TPS, the day of the Japanese earthquake and Tsunami in March at 5,530 TPS, and the Royal Wedding in England in April at 3,966 TPS.

Clearly, we are getting a glimpse of the increasing relevance and popularity of Twitter during important events, as Twitter’s official Twitter account (head explosion) announced tonight that, in the final three minutes of Super Bowl 2012, there was an average of 10,000 tweets per second.

No doubt the 2012 Olympics in London, and 100 other events will give the Super Bowl a run for its money, but, for now, let us revel in tweet history.